information fluency- Miuccia Prada

Miuccia Prada is one of the boldest and most unique designers of all. She does the opposite of what the rest of the world is telling her to do, and she doesn’t have much fear of trying new things. Many people might think some of her designs look weird, but Miuccia Prada purposely wants to make her brand stand out and look different. I chose this topic because I’m interested in the fashion industry, and I think Miuccia Prada is one of the most creative designers. I think it’s quite fascinating that Miuccia Prada is able to try new things without any fear. I think a reason why Prada has become such a successful company is because of its individuality. Miuccia Prada is the granddaughter of the original founder, Mario Prada, a Milanese luggagemaker. Miuccia took over the family’s company and she changed/improved it. Material is very important to Prada, which makes the designs more interesting and unique. One question I had was why Miuccia Prada decided to be in the fashion industry? Miuccia Prada actually hated taking over the company at first. She says “I was a feminist in the ’60s and can you imagine? The worst I could have done was to be in fashion.” But she says eventually, she realized that so many clever people respect fashion so much. “It’s a way of investigating all the different universes: architecture, art, film.” Miuccia has shown the world that she doesn’t have to follow its rules or standards. 

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